source: http://www.eurail.com/search
target: http://kr.eurail.com/search
Site search function doesn’t support localized languages. The function is tested with one of the Eurail passes ‘Regional pass’ but the search result shows none in Korean and Japanese pages. Eurail.com attracts a different target audience as planned. In this case, SEO and PPC are not part of localization. Again, the string ‘Sorry, we could not find anything’ reads a dictionary meaning so the short sentence doesn’t sound standard.
