source: http://www.delta.com/target: http://kr.delta.com/
Site search function doesn’t support localized languages. The function is tested with one of the sample Delta terms ‘business class london’ shown in instructions but the search result shows none in Korean page. Delta.com attracts a different target audience as planned. In this case, SEO and PPC are not part of localization. Searching the string in English ‘business class london’ also retrieves an unrelated result ‘disabilities.’