source: http://www.delta.com/target: http://kr.delta.com/ Site search function doesn’t support localized languages. The function is tested with one of the sample Delta terms ‘business class london’ shown in instructions but the search result shows none in Korean page. Delta.com attracts a different target audience as planned. In this case, SEO and PPC are not part of localization. …
Month: April 2013
eurail.com 유레일: so gay indexing 05
source: http://www.eurail.com/search target: http://kr.eurail.com/search Site search function doesn’t support localized languages. The function is tested with one of the Eurail passes ‘Regional pass’ but the search result shows none in Korean and Japanese pages. Eurail.com attracts a different target audience as planned. In this case, SEO and PPC are not part of localization. Again, the …
eurail.com 유레일: semantically broken 04
source: http://www.eurail.com/plan-your-trip/train-reservations/reservation-fees target: http://kr.eurail.com/plan-your-trip/train-reservations/reservation-fees There is a limited seat allocation for Eurail pass holders at a €9 fee. When this allocation is full, pass holders must buy a full fare …
delta.com 델타항공: semantically broken 06
source: http://www.delta.com/ target: http://kr.delta.com/ username 사용자 이름 ->The term ‘login ID’ reads a plain term PASSENGERS 승객 ->The title of the drop-down box reads a dictionary meaning without adding ‘number.’ Purchase before April 30, 2013 to enjoy this special offer. 스페셜 혜택을 받으시려면 4월 30, 2013까지 구매를 완료하시기 바랍니다. ->The date format is not properly …
eurail.com 유레일: semantically broken 03
source: http://www.eurail.com/terms-and-conditions/promotions-conditions target: http://kr.eurail.com/terms-and-conditions/promotions-conditions Corporate websites contain various legal contents. Most legal contexts are hidden in footer menu and written in fine print so site visitors don’t read them. Undoubtedly, the …