en-US: https://azure.microsoft.com/en-us/marketplace/ meaningless string in header tag and inconsistent branding for ‘Marketplace’ ‘3608 products’ is not rephrased properly .
Month: February 2016
Microsoft Azure: word-for-word strings in subtitle
A brand new product with unprofessional subtitling in Azure intro. Word-for-word strings, awkward flow, elementary level of wording, undeliverable meaning, non-standard punctuation rules
National isolation from internet world in Korea
One of the major blogging services in Korea, Naver, blocks web crawlers not to index the blog pages and any of the links. SEO works only in local market and it won’t be easy for foreign-based companies to enter the local Adword market.
Microsoft Azure: Unorganized localizations
en-US: https://azure.microsoft.com/en-us/regions/ ko-KR: https://azure.microsoft.com/ko-kr/regions/ Country name “Australia” reads two different spells in target. This is a typical example done by unorganized localization agencies.
Microsoft Azure: Literal wordings discolouring the original brightness
en-US: https://azure.microsoft.com/en-us/services/sql-database/ ko-KR: https://azure.microsoft.com/ko-kr/services/sql-database/ 계층 1급 성능을 쉽게 사용할 수 있게 해주는 관계형 DaaS(Database-as-a-Service) A relational database-as-a-service that makes tier-1 capabilities easily accessible -> ‘tier-1’ reads redundant meaning, which is not used in local market. ‘accessible’ is awkwardly rephrased which is a typical example of literal translation. 비즈니스급 응용 프로그램을 위해 클라우드 효율성을 활용하는 고객 …