[Source of the photo: Gordon Ramsey Restaurant]
Michelin-star chef Gordon Ramsay’s Street Burger restaurant is set to open in Hyundai Department Store in southern Seoul. The Seoul restaurant will be the first global location outside of the U.K. and the first in Asia. The department store said that fries, drinks and seven types of burgers will be on the menu, including a Korea-special burger called “The Korean Smash Burger,” made with kimchi and bacon. The restaurant is expected to open by late March in the department store’s Samseong-dong branch of southern Seoul.
In a report by Euromonitor, South Korea’s burger market grew nearly 30% from 2015 to 2020 and is expected to reach KRW 5T in 2023.
[Source of the photo: Gordon Ramsey Restaurant]
Global burger chains are opening stores in Korea, as the dish gains popularity among young Koreans. The country’s market for burgers has grown nearly 30 percent from 2015 to 2020, and is expected to reach five trillion won by 2023. Popeyes, a famous fried chicken burger chain, recently opened a store in Gangnam, a district in southern Seoul. This is two years after the chain closed its operations in Korea. The luxury retailer, Galleria Department Store, has partnered with the U.S. burger chain Five Guys and plans to open the first Five Guys restaurant in Seoul this year.