As someone who is fluent in more than one language, I chose to pursue a career as a translator. However, I had to weigh the pros and cons of different career paths, such as freelancing, working in-house or working for an agency. Let me share my experience and insights on the benefits and challenges of …
Month: November 2023
From Language to Culture: The Power of Transcreation
What is Transcreation? Transcreation is a creative translation process that goes beyond literal language conversion to convey the same message, emotional impact, and cultural relevance in the target language and culture. It involves adapting content such as marketing materials, slogans, advertisements, and brand messaging to ensure it resonates with the local audience while maintaining the …