Syntax and Semantics in Translation

In linguistics, syntax and semantics are two fundamental aspects that deal with different dimensions of language. – Syntax: Syntax deals with the rules and structure of a language, specifically focusing on the arrangement of words in sentences and the grammatical principles governing sentence construction. It emphasizes the formal aspect of language, examining how words are …

From Language to Culture: The Power of Transcreation

What is Transcreation? Transcreation is a creative translation process that goes beyond literal language conversion to convey the same message, emotional impact, and cultural relevance in the target language and culture. It involves adapting content such as marketing materials, slogans, advertisements, and brand messaging to ensure it resonates with the local audience while maintaining the …